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The Invisible Leak in F&I: How to Stop Losing Trust—and Sales
In many dealership F&I offices, there’s a hidden problem quietly draining results. It’s not the products, the pricing, or even the process—it’s how we approach the customer. Too often, the rush to sell products comes before taking the time to understand whether the customer even wants or needs them. The result? Resistance, more extended conversations, and missed opportunities.