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Wards Auto: How dealers can win over Gen Z buyers
This year’s Urban Science/Harris Poll offers welcome news for dealers looking to boost profits, gain customers, and build loyalty. Data shows Generation Z consumers highly value dealerships, even more than just a year ago. -
CBT News: Consumer demand shifts towards smaller vehicles due to affordability concerns
CBT Now delved into spring 2024 sales results and what they mean for the automotive industry’s trajectory in an interview with Cox Automotive Senior Economist, Charlie Chesbrough, who analyzes the factors driving vehicle sales and what lies ahead for automakers, dealers, and consumers amid economic turbulence, shifting consumer preferences, and the upcoming election year, factors driving vehicle sales and what lies ahead for automakers, dealers,... -
OEM Incentive Programs Return
Despite initial skepticism, the OEM's new commitment to manufacturing discipline may need to catch up. One consequence of this is the reappearance of old incentive programs. A recent report by Automotive News revealed that Ford Motor Company has reintroduced stair-step incentives to help sell its 2023 F-150 inventory. Under these incentives, dealerships receive $750 per vehicle if they meet their sales target and $1,000... -
Bolstered inventories, OEM incentives spark May vehicle sales jump admidst consumer interest rate and negative equity challenges
Despite the persistent challenges of high interest rates and negative equity, the automotive industry has demonstrated its resilience. In May, vehicle sales reached their highest seasonally adjusted rate in nearly a year at 16.08 million, a testament to the industry's ability to adapt and overcome. This was largely due to the significant improvements in inventory levels and the introduction of consumer incentives.