Software-defined vehicles will reshape the driving experience

Adapted from the GCADA Newsletter

Software-defined vehicles (SDVs) are transforming the driving and automobile ownership experience by allowing for unprecedented customization and adaptability. Unlike traditional gas-powered cars that require mechanical changes for performance modifications, SDVs – especially those in the electric-vehicle fleet – can adjust characteristics such as torque, acceleration and even handling through software.

SDV technology enables drivers to emulate different driving experiences, such as the feel of a European sports car – or American muscle car – simply by downloading updates and new software features. Beyond this, SDVs can easily adapt to different driving conditions, offering tailored performance for activities like racing on a performance track or pursuing more rugged alternatives off-road. These innovations offer the promise to enhance the versatility and appeal of electric vehicles while dynamically personalizing driving experiences through digital interfaces. As a result, it will soon be possible to use software to enhance – or completely change – driving functionality to pursue the experiences we love.

Read the full Ward's Auto article here:

https://www.wardsauto.com/dealers/how-dealers-can-win-over-gen-z-buyers